Marketing

Launched in the year 2003, Google Adsense is Google’s Cost-Per-Click program that connects publishers and businesses for mutual benefits. Google Adsense is a network of ads-,text, image, video or interactive video ads- sorted and administrated by Google over the publisher websites based on their relevancy. From the publisher’s point of view, the ads on his/her blog or website generate revenue based on impressions and clicks from the visitors. While, for businesses, they get relevant traffic to their product or service webpage that converts much easily compared to organic traffic. The Last report by the Google said, in the first quarter of the year 2014, Google made 22% of its total revenue from Google Adsense only. Approx 14.3 million websites joined the Adsense program for active income ...

In 2018, Social Media is an essential segment of any business marketing strategy, taking your products or services to the masses, in order to drive traffic, leads and ultimately sales. And, this is irrespective of your business type & capacity. The social media platforms such as the Facebook, the Twitter help businesses better connect with their prospective audience, improve brand awareness and boost revenue. With 42% of the world’s population active on social media networks, this is not a passing trend, instead will shape the future of the way digital marketing is done in the years come. There is a number of reasons why investing in social media branding is indispensable for your business. Some of the reasons include brand awareness, communicating authority, show authenticity, encour...

In today’s digital era, social media platforms have an uncanny ability to take your business forward. As per the recent data, the are approx 4.02 billion of the Internet users worldwide, while 3.3 are active on social media platforms, thereby throw light on the above statement. Social media in the last one decade has been one of the world’s fastest growing industries, with marketers around the globe are relying on it to help their clients’ conqueror top peaks of success. There are numerous benefits of the social network for brand building, these include: enhancing the market brand awareness, humanize your business or brand among your targeted audience, increase web traffic, lead generation, and the perks of investing in SMO is truly beyond description. However, the game of social media ma...

Well, as a young business, you probably committing the universal mistake of not devising a strategic marketing plan, but the present scenario is such there is no easy path to prosperity in this competitive market milieu. Over the years, the means of marketing have become a lot of fierce than ever, like today, vehicle graphic is gaining immense popularity worldwide, and social media marketing is indirect means to get your business in the eyes of your potential customer base. For young companies, the toughest part is to determine the right channel to promote their business. This is, in fact, the key to ensuring the best possible ROI for your marketing campaigns. Today, we will be discussing ten marketing ideas for small business in 2018. 10 Efficient Business Promotion Ideas S.No ...