Working in the social media vertical of the Internet marketing is both monetarily lucrative and spellbinding. It’s like sports, where you can earn and enjoy every bit of it; just for second imagine spending the entire day browsing Facebook and Twitter, without the pressure of any senior to complete lengthy tasks, like for other popular corporate domains. The various career options under the Social Media category involve one’s creative thinking, and the ability to take up the challenges. In the last one decade, social media marketing has gain immense popularity in most parts of the world, with both young and big names from the business world are entrusting this medium to take their business over the horizons of success.
However, social media marketing isn’t all about hash-tags, re-tweets or the likes- there’s a lot more to this discipline to meet the expectations of your business clients.
But, before, we explore what are the career prospects for any social media marketer it is significant to know what Social media marketing is all about?
SMM is a science of utilizing the various social media channels such as the Facebook, the Twitter to market any brand or business, in simple words to boost leads & sales. By being active over the SM platforms, any consumer business can build a connection with its potential audience, moreover, to improve brand exposure by expanding the market horizon.
|Type of Job
|Social Media Marketing Manager
|$51,648 a year
|At least 3 To 4 Years
|Social Media Marketing Executive
|$60,029 per year
|Social Media Marketing Analyst
|$61,812 per year
|At least 3 To 4 Years
|Social Media Marketing Specialist
|$45,78 per year
|At least 1 To 3 Years
|Social Media Marketing Coordinator
|$42,576 per year
|At least 2 To 4 Years
|Social Media Marketing Copywriter
|$45,463 per year
|At least 1 To 2 Years
|Paid Marketing Specialist
|$57,256 per year
Top Seven Social Media Marketing Jobs
1. Social Media Marketing Manager
The social media manager job description is to communicate with the clients and customers of any company-be it an IT organizations offering social media marketing solutions or a consumer brand-via the social platforms or other means of client communications. That’s your job, if you have a flair for social media, and love to connect with people, then learn the trade and put the hard yards to become a successful Social Media Marketing Manager. Here, you require excellent communication skills, both oral and written, since you have to do a lot of interactions every day. The social media manager jobs pay are high compared to other SM job types in the US.
2. Social Media Marketing Executive
From communicating with people (or prospective customers) over social media platforms to planning social media marketing campaigns, the job responsibilities of a Social Media Marketing Executive is challenging but comes with many career perks. Moreover, he or she has to create & maintain company’s social profiles. Being a Social Media Marketing Executive requires a lot of patience, hard work & true passion to plan and update SM strategies to cater to client expectations.
3. Social Media Marketing Analyst
The right set of marketing analytics skills and in-depth subject expertise is imperative for being a qualified Social Media Marketing Analyst. It is essential for an SM Analyst to stay par with the changing trends, and this makes them a game changer for their organization. The primary job responsibility of an Analyst is the qualitative and quantitative scrutiny of a brand or company’s social media performance. A social media marketing analyst will set up social media metrics and social media trackers.
4. Social Media Marketing Specialist
Any SM professional having specialization and some years of experience in the social media domain can find his or her career mojo as a Social Media Marketing Specialist. The salary packages of a Social Media Marketing Specialist is on the higher in comparison to a Social Media Marketing Executive, with the job opportunities not limited in USA, UK & Australia.
5. Social Media Marketing Coordinator
Here, the responsibility of a professional is to oversee and administrate the social media endeavor of any organization on the regular basis. The tasks of a Social Media Marketing Coordinator involve structuring the SM strategies, analyzing the various performance parameters and updating the campaigns to improve results from social media marketing.
6. Social Media Marketing Copywriter
Though, a different job role, the responsibility of Social Media Marketing Copywriter is to create marketing content for various social media platforms. Here, excellent writing skills and creative thinking, both are indispensable. The person is responsible for writing content for various platforms of Social Media.
7. Paid Marketing Specialist
This is an entry job type, where, the individual requires fundamental knowledge of paid marketing to develop and implement PPC marketing strategies.
Before you explore the career possibilities in the above highlighted SM job types, it is important you have strong hold aver the fundamental of social media marketing.