What is SEO Copywriting? Content Writing Services
Karin Weller
Posted On October 22, 2018
“Content Is King,” these were the infamous words of once the world’s richest man, Bill Gates.
Today, the above statement is turning out to an undeniable truth of the digital world. In 2018, each word counts; probably the difference between a sale and an inquiring visitor.
The content writing as a vertical of today’s digital space is subdivided into two segments one is the SEO writing, while the other is SEO Copywriting. For the former, qualified word-smith curate blogs and articles in a non-promotional manner, those serve as a guide to the Internet users. On the other side, the latter is a specialized form of online writing for brands and businesses of diverse complexities.
An SEO Copywriter is a professional individual having a special skill set and the inbuilt art to create content that instantly prompt an online visitor either to make a purchase or submit the contact details as a lead. This is the fundamental aim of any SEO copywriter, however, this is not as easy as you might perceive, it takes heaps of experience and in-depth market insight to create a tagline for a business or an Ad copy that converts like crazy. A copywriter also knows what a specific audience wants and how to meet that using the right words those help a brand to resonate with the needs & expectations of a particular consumer base. They hands-on expertise over writing paragraphs, sentences, headlines & words leverage any visitor that have landed on the website or any other platform to take an action, is what forces brands worldwide to invest in SEO copywriting services.
1.Google Algorithm Updates
The SEO copywriting as an important segment of the online content writing services has evolved tremendously, with the Google algorithm updates, especially the Google Panda. Unveiled in February 2011, the aim of this Google algorithm was to lower the rankings of websites those with plag & irrelevant text. So, to boil down, SEO copywriting is one of the essential elements of Google rankings factors, it draws a fine line between an average performing business with one doing wonders over the virtual world.
2.Hiring the Right SEO Copywriting Professional
It is advised to take your time in order to reach out to best offshore website copywriter in your geographical location. It is best to find an SEO Copywriter have experience working with your industry previously. Though, this doesn’t guarantee results, promise that the odds of achieving results are on the higher odds. Make sure the person you contract to work on your brand or business must have in-depth knowledge about SEO, covering its various aspects, right from the keyword research, keyword placement to call-to-action attribute in the marketing copies. The importance of SEO optimizing a content is increasing the content authority & relevancy of a business website, to boost online leads & sales. Talk to your potential SEO Copywriter, does he or she has extensive expertise in curating well-researched content for a specific customer base, in accord with your business objectives and goals or not?
So, thinking to invest in hiring a trustworthy SEO consultant cum Content Writer for top-quality Content Writing Services, but, wonder what are its true benefits? Then, scroll down and take a look-
The single biggest reason to redeem professional content writing services is to improve your online website rankings. Top Search engines such as Google give priority to a website with relevant content, and this is indeed the key to business survival in the present digital age.
Another advantage of letting a professional take up the job of curating content for your brand is to save yourself from the hassles of writing content without any prior experience.
Another benefit of outsourcing content writing services is that doing so you ensure the quality content on your business website, engineered just for your specific customer base.
Better keyword integration is one of the popular reasons why both small & big businesses trust only experienced wordsmiths to take their business forward.
| S.No | 5 Rule of Thumb For SEO Content Writing- |
|---|---|
| 1 | Keyword Research Is Vital to Achieving Great Results |
| 2 | Keyword Integration Is the Cornerstone to Success |
| 3 | Plag-Free Content for the Visitors, Not the Search Engines |
| 4 | Short Sentences, Crisp Words |
| 5 | Understand Your Market |
To Wrap Up
So, in the end, you probably come to know about the benefits of hiring a professional content creator. But, before you take this step, interview multiple candidates, ask a number of questions and then put forth your business expectations and requirements to reach out to the best.
