Search Engine Optimization is a series of strategies & techniques implemented to drive practical results. These include enhancing the online visibility of the business website or in simple words, making the site more visible over the Search Result Pages of top search engines such as Google. As the online visibility improves, leads and sales also experience a significant uptick, on the whole, a powerful weapon for businesses in diverse industries to accentuate their actual meaningful numbers. And, the best part, if the SEO plan is executed properly, the results are lasting.
What is SEO?
SEO involves efforts of individuals from different backgrounds, these include the competent writers, digital marketers, web design & development experts. SEO work also involves competitor analysis, understanding the complicated science of search algorithms that are continually updated to enhance web browsing experiences. With Search Engine Optimization, the rule of thumb is to invest time in having high-quality content, more external links, and greater user engagement to boost site rankings on the popular search engines like the Google, Bing, etc.
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What Is an SEO Consultant?
An SEO consultant is a marketer with analytics, report and suggestions skills to improve websites and search engine performance with actionable tasks and recommendations.
The Key Phases of Search Engine Optimization Are As Follows-
This is the foundation of every winning SEO plan. It comprises, analyzing how the competitors are performing? What is their SEO strategy? Researching keywords is a critical part of SEO. A keyword is a word query or search phrase a user to get information or shop anything from the Worldwide Web. So, by targeting the right keywords, your business will get valuable leads that translate into sales pretty easily.
Phase-2 Planning & Strategy
The planning & strategy aspect is a vital segment of any SEO plan. Here, the SEO consultant will check out how to go about building links to the website, handling the content part, improving social media presence, and the technical part.
Once you have planned an SEO blueprint, now is the time when you need to implement and drive measurable results. Execution is also about optimizing the site, ensuring it adheres to the norms of search engine ranking algorithms.
Is your SEO strategy steering the site in the right direction? The answer to this query is the monitoring phase of Search Engine Optimization. During the monitoring stage of SEO implementation, the following activities are undertaken: search engine rankings, bounce rate, web spiders & several other assessment factors those combined define the performance of the site.
The best SEO companies pay great emphasis on the assessment of their SEO efforts. How the site is performing with the implementation of SEO strategies & techniques?
Though, last on the list, maintenance of the site is of paramount concern that draws a fine line between success and failure. Maintenance is about pointing out the minor and major issues that may arise from time to time.
What Are Key Benefits of Search Engine Optimization For Your Business?
Before you get your hands dirty with SEO, you have to know how it can benefit your business? Are there any real benefits associated with SEO? The answer to all your queries are detailed explained below-
93% of the online activities begin with a search. Did you know around 40,000 searches are being made every second, 3.5 billion every billion each day? So, as a business, you have an ocean of opportunities to discover if you go invest time and manpower on SEO activities or you can also avail the professional expertise a Freelance SEO wizard.
SEO brings in quality, orgasmic traffic. The more the number of daily visitors, the greater is the sales figure. This is the reason the global industry of SEO is worth $65 billion.
In comparison to the PPC, the traffic that SEO brings generally is more likely to convert. In fact, the digital marketing veterans across the globe believe organic traffic is not free of cost, also have greater conversation rates. By positioning your business amongst the top, you will more conversations.
Increase Leads & Sales
While, SEO is no magic wand, but you implement the proven search engine optimization strategy and have a viable product/service, nobody can stop you from making sales like crazy.
Lower the Cost Per Acquisition
On the contrary, to the Pay Per Click advertisement model, SEO doesn’t require you to devote a special fund to get results. It is not like a switch, flip it up and increase sales and flip it down and business is off. SEO is a combination of hard and smart work that pays a dividend for many years to come from. The only cost associated with SEO is hiring a knowledgeable specialist who is having heaps of experience, to turn the tides in your favour.
24*7 Promotion Of Your Business
Even, if you are asleep, SEO is doing its bit to make your website more visible over SEPR Pages. While, the SEO rankings don’t disappear overnight, but the website traffic can be increased daily with your efforts.
Build Market Credibility
The more the people across your business on search engines such as Google, Bing, and the greater they are going to trust you. By getting your site positioned top, especially the first page of SERP results, further helps you build a credible image in the market. Do you know 37% of organic clicks are on the first page of Google? This number is adequate to suggest that SEO cannot be overlooked when you are in pursuit of improving amongst your audience for your products or services.
A Long-Term Strategy
SEO is a long-term strategy takes 6-12 months, but it does promise lasting results. As it takes time to rank your website, the same way your website won’t fall from the cliff in a matter of minutes. Once you are positioned at the top, the rankings rarely move down. The only reason your site will experience a slump is when Google updates its search engine algorithm.
SEO Is Measurable
With SEO, you are real-time aware of how your site is performing. If aren’t getting the expected results, you can always make necessary tweaks to have the things turned into your favour. The tweaks involve hiring an SEO e-commerce expert who has a great understanding and valuable practical industry experience. They know what it takes to improve the rankings.
Gives Small Businesses an Edge over Their Big Competitors
With SEO, the online battlefield has been levelled. Now small and big businesses of same industry compete with one another for every single sale. But, as an upcoming brand, you got to put in more efforts in content. What is SEO copywriting? It is a game changer. SEO copywriting is embedding the right keywords in a seamless manner that it doesn’t like a content which has been created for the search engine. Bill Gates, the tech giant CEO also once said “Content is King,” and this true in today’s digital era.
At last, unless having formal training in Search Engine Optimization; you are required to reach out to someone who is willing to understand your business and based on that commence with the SEO work.