Founded on 5th June 2005 Etsy is an established e-commerce site with US$603.7 Million its revenue in 2018. This online marketplace is globally renewed for exquisite collection of handmade/vintage stuff & supplies along with a unique range of factory-made stuff. The top-selling product categories available on the Etsy are clothing, furniture, jewelry, artifacts, to go with craft tools and supplies.
This e-commerce company has progressed over the years thanks to the unmatched quality and best pricing in the market. This marketplace is similar to the backyard garage sale where individuals can sell their craft; anyone can list their product on Etsy for a reasonable fee of $0.20. One condition associated with selling items on Etsy is that the vintage product has to be at least 20 years old.
A Few Stats about the Etsy E-commerce Site Are as Follow-
There are approx 54 million subscribers on Etsy as per the company’s official data till 31st December 2014. This online marketplace connects over 1.4 million to 19.8 million shoppers. With 29 million products listed on Etsy, this e-commerce over the decade has transformed into a household name in many parts of the world.
|S.No.||5 Blunders To Avoid When Selling on Etsy-|
|1||Not Paying Heed to Photographs of the Products|
|2||Not Keeping The Track Of Your Inventory|
|3||Underpricing Your Products|
|4||Shipping in Impractical Packaging|
|5||Forgetting to Double-Check the Details|
How to Sell on Etsy?
Be it a manufacturer or an individual, just about anyone can set up a store and start selling on Etsy for free. This e-commerce company only asks 0.20$ from the side of the seller for each product published in this site. Each listing is active for four months or until the item is sold. As a seller you have complete freedom to price the product as much you want, you need to pay 5% of selling price as a commission to Etsy. This fee needs to be paid off before the 15th of each month by choosing any of the following payment methods-, via credit card, debit card, PayPal, and many other payment modes.
How To Improve Sales on Etsy?
Just like publishing a website over the World Wide Web serves no purpose, one needs to put in efforts when it comes to ensuring your item gain a competitive edge over its rivals on Etsy. Otherwise, your store on Etsy will get fade away in the sheer volume of virtual shops registered on Etsy. The efforts involved to boost your product’s visibility Etsy platform are explained below, so scroll down and jolt them down-
“How to Get Found on Etsy,” it is a topic of conversation among the marketers; the majority are still unable to answer this query clearly, however today we’re going to change that.
1. Have a Planned Keyword Strategy
The keyword is a single search word or a three-to-words query used a visitor to get across the particular product or category he/she is in look for over the Etsy marketplace. You can employ the many keyword search and planning tools to deduce the right set of keywords to let your products rank high on Etsy. Quickly determine the keywords or phrases those resonate with the products you are selling on Etsy. Also, find out the substitute keywords that can be used by your potential buyers to land on your online store.
2. The Title
Just like PPC advertising, the title of the ads matters in case of Etsy product listing. Although the character limit is 140, the first 40 characters are what make the big difference between a lead and its conversation into a sale. The title must be compiled in a manner that it is attractive, makes a direct connection with the prospective buyers while stuffing it with too many jargons or words require the reader to open up the dictionary. Not the first 40 characters provide a quick glimpse to the visitor what the product is about, also the use of relevant keywords help your store/product accomplish better visibility on the Etsy marketplace.
3. Title & The Tags Must Sync With One Another
One of the proven Etsy SEO tips is to establish that the title and the tags are relevantly connected; otherwise, your product ranking would suffer. If you want highly-searched keywords to rank for your store, then put them into the title and the tags. A crucial thing to note in here when doing keyword stuffing into the title, make ascertain that the keyword phrase is not more than 20 characters.
4. The Tag Order Doesn’t Matter
A common myth floating around Etsy SEO is that the sequence of tags is pivotal. But, this is far from the truth, only you got to make sure the tags are relevant to the title & description of the product.
5. Proper Use of Targeted Keywords is the Key
This is a proven trick when you want to amp your product views and sales on Etsy. Make use of the targeted keywords without doing unethical SEO stuffing throughout the product title and description. Recognize the five to ten phrases you wish to rank high and formulate your Etsy SEO strategy revolving around these. Keyword research & analysis is integral to your SEO strategy of improving leads and sales on Etsy.
6. Recency Is The Game Changer
Agree or not, Recency is a factor regarded as the game changer when creating an SEO plan for your store on Etsy. This marketplace rewards Recency with higher placements on its platform, which ultimately leads to greater sales. Recency in a layman’s term means every time you auto-renew the item once previous one is sold out to have great visibility on the Etsy online trade site. Another important facet when running a store on Etsy is that its platform appreciates registered shops those continually update their product collection with improved rankings’. A hack associated with Etsy product listing is that you can accomplish better views & sales by renewing products during the peak hours of the day. So, chart out the high traffic times plan and then implement the renewal strategy accordingly.
7. Have Spacers & Dashes into the Title
While, spacing doesn’t sound a major SEO factor, but dashes & spacers make the title more user-friendly to read. This is something that draws a fine line between a click and sale; numerous surveys published by marketing agencies in recent years illustrate the importance of proper spacing within the title.
8. Monitor Your Product Rankings
SEO results don’t happen over time, monitor the products rakings with the help of many Etsy tools. Keep a track on the rankings and determine whether your strategies are yielding the results you aimed for. If not, then you can always make the necessary tweaks to meet your sale gals.
Backlinking still has its say over search engine optimization, despite all the criticism or overhauling of SEO techniques done in the recent past. Stay clear of spammy backlinking; list your product link on credible sites to improve your product rankings on Etsy.
To Wrap Up
Last but not least, one thing you got to be very clear is that SEO takes time to reflect any sort of results. So, stay patient your hard work will pay off in one way or the other, never lose focus.