Instagram is a red-hot and competitive social media platform. If you want to learn how to get more instagram followers, and grow your account, scroll through the article below.
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Here are 10 tips on how to get more followers on Instagram:
Use Instagram Reels
Not posting on Instagram reels is like missing on a huge opportunity. Reels, Instagram’s newest video feature is a great way to record up to 30-second video clips and share it on your profile. Instagram is pushing reels rather than posts and other videos. Just like the TikTok videos, Instagram Reels have the potential to attract a lot of viewers and go viral. Share your Reel both on your feed and the Reel section. It will increase your reach way beyond your followers.
Optimise Your Profile for Search
Optimise your profile for search in order to grow your followers. Instagram recently announced that English-speaking users in 6 countries will be able to search on Instagram using keywords. This means, posts that feature keywords should show up in the search for a particular keyword, even if that hashtag isn’t mentioned in the post. However, keyword search on Instagram is limited to general interest topics and keywords that are within its community guidelines. Include keywords in your bio, name, and posts. It’s a great way to appear in the top results if anyone searches for your target keywords.
Write Longer Captions
Thanks to Instagram’s keyword search, posting longer captions is a great way to attract people on your posts. Instagram used to be all about the pictures and videos, but now, audiences want to learn more about you, your brand, and your mission. Try to post longer keywords optimized captions for your posts, somewhere around 65-70 words.
Create an IGTV Series
Apart from Reels, IGTV is also a vital part of Instagram. With COVID-19 lockdowns, majority of people are turning to Instagram for entertainment. Creating an IGTV series is a great way to connect with your community and growing your brand on the platform. Create an IGTV channel today and think about what longer-form video would attract your audience and help your account grow.
Create a Custom IG Stories Filter
The best thing about having a custom Instagram Stories filter is that when someone uses your filter, their viewers can see your account name in the top left-hand corner of the screen. It’s a creative way to get your filter in front prospect audience and increase your followers on Instagram.
Be More Inclusive and Diverse
Drive engagement and increase your follower count by creating inclusive and diverse content on Instagram. How to do that? Begin with adding subtitles to your Instagram video content. Think of other ways by which you can diversify your content. You can miss out on a wider audience by choosing not to include diverse content or show support for social causes. So, be more inclusive and diverse in order to humanize your brand, increase brand loyalty, and increase your following.
Collaborate with Micro-influencers
You might want to work with verified influencers having millions of followers, but this may not be the best choice for your brand or business. Choose to collaborate with micro-influencers who have between 10K and 100K followers. This way, you can connect with a genuinely engaged audience without having to fight for their attention.
Create Authentic Shareable Content
Your brand can attract a large number of people with the help of authentic shareable content. People love sharing posts and videos with their community, hence it’s the best way to spread your message. Whether it’s talking about the back story of your business, or your step-by-step skincare routine, when you’re transparent with your audience, your followers appreciate it. The Instagram latest algorithm tends to push posts that get a lot of engagement, so when your posts are shared, it will be seen by more people.
Go Live on Instagram
Instagram Live is the best way to connect with your followers in real-time. Talk about your life story, your business, or plan a fun activity in your live sessions.
Promote Instagram Content on Other Platforms
Don’t forget to share your Instagram content on other social media platforms, including TikTok and Pinterest. If you don’t have your account on TikTok and Pinterest, you can always promote your Instagram through your Twitter, Facebook, website, email newsletter, podcast, and YouTube.
Gaining more followers on your Instagram account can often seem like a challenge, but if you follow these tips, you can definitely achieve your goal in the coming time. Keep posting creative content, targeting the right audiences, and promoting your brand in the right way.