How did the Hongkong-based mobile company Animoca fare in the app download market by the end of the second quarter of 2017? The data for business operations between 1 April 2017 and 30 June 2017 is already out. Statistics reported were then analyzed and tallied to see if performance for the said quarter improved when compared to the first quarter of 2017 and the second quarter of 2016. This also helped the decision-makers in Animoca to identify if data supported any prediction of increased revenue for the third quarter of 2017.
Data for the second quarter of 2017
now out. Comparisons in terms of performance between data found for the second quarter of 2017 and the data found for the second quarter of 2016 will be inevitable as the seasonal changes might be a factor as to the increase or decrease of downloads for the same period in different years. The reported total revenue for the second quarter of 2017 is at A$1.5 million. This was a lower output compared to the reported total revenue for the second quarter of 2016 at A$1.8 million.
App downloads for Animoca increased
to 293 million in terms of download count. This is higher compared to the download count tallied for the first quarter of 2017 and the second quarter of 2017. Animoca attributes this increase of download count to the introduction of 11 new apps in their portfolio for the average monthly users to choose from. The total number of apps as of 30 June 2017 was reported at 507 total apps.
This increase in download count
served as a stark contrast to the increase of average monthly users for the second quarter of 2017. It was down to 4.5 million users compared to the 6.9 million average monthly users for the first quarter of 2017. It is still lower even when compared to the second quarter of 2016 where the tallied number of average monthly users totaled to 6.2 million.
Increase in download count means
there will be more downloads from the same person. This served as a positive development for Animoca now that it has secured a deal to market 13 more game titles. This is part of the strategy to be implemented after Animoca successfully acquired TicBits as of 8 July 2016. The acquisition occurred after the decision-makers at Animoca has analyzed TicBits’ portfolio long enough to come up with the renewed strategy in boosting revenues in the coming second half of 2017.
Insiders then predicted an upfront cash inflow come third quarter of 2017 estimated at A$1.75 million. This number is based in part of the game portfolio sold to Maple Media LLC. With the deal sealed, it is only a matter of time before said deal will be monetized with an approximated amount of A$3.63 million in cash. Animoca hopes that this receivable will be the equalizer in their balance sheet. The opportunity to leverage on new transactions secured and new titles to be launched was one of the explicitly stated tactics to be adopted consistent to an optimistic outlook for the third quarter of 2017.
The third quarter of 2017 also serves as an appropriate time for Animoca to launch 22 more titles in hopes of off-setting the lackluster revenue generated for the second quarter of 2017.
Insiders are confident that new deals will be monetized in time to get the cash flow fixed with more incoming revenue kicking in. Because if ever there is a loss that Animoca should work on is the negative 10% tallied for the first half of 2017.
Source: https://www.digitalmarketingshop.com.au/ & Pinterest Digital
