Well, the causal vivid combination of t-shirt and jeans (or Bermuda) is the first preference of every Aussie, but they are circumspect about their dressing sense. The best thing about the Australians is that they have the sovereignty to wear, just about everything, no one will give a second look or pass a comment. And, in fact, you can enjoy the opera in your gym suit. However, that doesn’t mean all are in their casuals, roaming around the city, the formal wear of the kangaroo nation has always been the talking point around the world.
What they wear, one thing is for sure, it is ideally a popular brand offering high quality, portraying their true style. Here, in this article, we present probable reasons people here are more inclined to branded apparels, whether it is the baby bibs or the even the bowtie.
- Australians Trust Experience
One thing common to the Americans and Australians is that both hold greater confidence in a company, which is there in the market for several years, compared to one which is still gaining grounds And, no matter how many benefits the latter one is offering. Not just them, we all buy something for best quality experiences. For example, we buy food for their high nutritional value and taste, and a brand means it has done well to meet the standards of quality, Thus, why it is the market for so many years. And, this is probably one of the top reasons, why the Aussies love to wear a brand on their shoulder.
- Social Acceptance Is the Secret for Brand Preference in Australia
Another reason the Australians prefer branded clothes over the non-branded stuff in the clothing market is the social recognition. They feel, that if they wear an eminent brand, it contributes to easy social acceptance. Moreover, they are in belief that brands are a symbol of rich culture and royalty. Read more about the role of social media marketing.
- Loyalty Develops With Time
Over time, the Australians becomes loyal to brands that offer them premium quality every time, even when they have to spend a few extra dollars. It is not only about the Aussies, it’s just in the human nature. Today, there are hundreds of products in the online and offline markets for baby bibs, but what parents believe the finest for their newborn kid is only a brand, and nothing less than that.
- Personal Image Is Another Aspect of Wearing Brands
Just like the businesses, every individual has its own identity and bearing a distinct brand portray their character image. For example, the true tech-savvy people only go for top electronic brands like the Apple. This is why the Australians are so attracted to brands. So, on the whole, spending in brands means intensifying the personal image for the Australians.
At the end of it all, from these four points, you probably got a crystal clear idea why brands are still booming in the Australian clothing market, and what does it tell about their personality.