Did you know that YouTube is known as a “second largest search engine,” since it can help your content be found quickly and engaged with a larger audience? If you want your YouTube channel to get more audience reach and traffic, then here are 5 ways to promote your YouTube channel:
Best tools to promote your YouTube channel
1. Build videos around a single topic or keyword
Building your video around a single topic or keyword is the best way you can gain traffic and grow your audience. Try using a keyword tool that is specific to YouTube, and look for the most searched keywords in the niche you’re looking to target. It’s important from a Youtube SEO perspective. Select your keyword before you create your video content because it helps you construct the best information around that specific topic. YouTube picks up the relevant keyword when closed captions are added. So, once you’ve chosen your keyword, go through other videos that are currently ranking for that topic to make sure you’re on the right track. Remember to optimize your title and descriptions for optimum reach.
2. Engage with your audience
Since YouTube is a social media channel, it demands social interaction. If you’re just posting videos without engaging with comments and discussion, you’re not really using it as a social platform. YouTube rewards channels that have great engagement, like overall time spent on the channel, watch time, likes and dislikes, and comments. Try to engage more with your subscriber by responding to every comment you receive.
3. Promote your YouTube videos on other social channels
One of the easiest ways to grow your audience is promoting your YouTube videos on your other social channels. From Facebook to LinkedIn and Instagram, you can choose any of the social media platforms which suit best according to your content. And if there’s a platform on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so that you have more engagement on all channels.
4. Post great thumbnails
They may seem like a small and not-so-important thing, but thumbnails can have a huge impact. YouTube advertises other videos via thumbnail in its sidebar, and videos with a catchy title and attractive thumbnail usually rank higher because they have a higher click-through-rate (CTR).
5. Push for subscriptions
One of the ways you know for sure that viewers are engaged with your YouTube channel is when they subscribe to your channel to see any new videos that are posted. Ask viewers to subscribe to your channel in each video or post that you upload, and keep engaged with your existing subscribed users. Don’t indulge in paid subscribers service because that will only bring down your engagement and affect the authenticity of your account in the long run.
Keep in mind that driving engagement with quality content is what gets you more engagement and followers reach. Keep your channel authenticity consistent, maintain the goodwill of your brand, and communicate with your audience along the way.