Did you know about 50% of the Internet-savvy people visit a website which they come across multiple times during their product/information search?
34.36% is the average click-through rate of first position site on Google.
Do you know organic source contributes to 95% of the overall traffic?
Search Engine Optimization is in this age of the Internet has become integral to business success, when the competition is soaring to a record high with each passing fiscal year. The major aspect about SEO is that it not only leverages top search engines like Google to rank the website top on SERP pages, also make the site user-friendly for its prospective visitors. In recent years, the search algorithm of premier search engines such as the Bing, Google has become sophisticated than ever analyze a web page just like a human being.
The Search Engine Optimization techniques you implement let the search engine to understand what the category of the webpage is, and is it relevant or not? Based on that, it ranks your site to a set of targeted set of keywords.
|S.No.||5 Advantages of SEO To Your Business|
|1||SEO Targets Quality Traffic|
|2||Optimize the Site to Have A Better Bounce Rate|
|3||Long-Lasting Positive Impacts|
|4||SEO Helps in Enhancing Brand/Business Image in the Market|
|5||Cost-Effective Than Other Marketing Techniques|
Why Search Engine Optimization Is So Essential To Your Business Success in 2019?
There are mainly three reasons unifying to suggest SEO paves a way for online business triumph.
- SEO is a powerful weapon that supports a website quest to garner a greater daily traffic, to increase leads and sales.
- SEO optimization of a website is crucial to have improved bounce rate, since the website will be more visitor-friendly to browse, with a lot of informative stuff.
- Increasing repetitive customers is another advantage of investing in SEO marketing strategies.
- Get traffic from multiple sources, especially mobile devices.
SEO Is Not Everyone’s Cup of Tea
Search Engine Optimization isn’t a child play you can learn by reading a few online blogs or checking a YouTube video or two. In simple words, SEO is a complicated science that only a trained individual with a broad knowledge and vast experience can deliver great results. There are many aspects of Search Engine Optimization those are easy to implement and drive any results.
Getting Professional Help Is Pivotal
Search Engine Optimization techniques involve a variety of complicated tools and methods those any layman or experience with basic SEO knowledge is generally not aware of. You probably don’t know how to drive best results in an SEO ethical manner; your one wrong particle can cost you badly, even furthering lowering your rankings. Therefore professional assistance is needed if you want to see your business compete with its market rivals in a substantial way. They have the expertise coupled with practical experience to apply proven SEO techniques & methods for producing excellent results. Not just, they continually update their knowledge database to ever-evolving search engine algorithms. There are tweaks now and then in the way how search engines like Google analyze your website, therefore your SEO strategies should in line with the recent developments. Only a certified SEO wizard knows how to understand the changes and then modify the SEO methods.
Now the Million Dollar Question- SEO Agency Vs SEO Freelancer?
This is a question which probably is looming in your mind for some time; today we’re going this dilemma of yours by listing the pros and cons of each option.
Why Hire an SEO Freelancer?
Freelancing is a growing trend nowadays, as businesses need additional professional services they look for an individual to get the job done without putting the burden of adding a full-time employee on their financial shoulder.
In the world of remote talent, finding the SEO freelancer Sydney isn’t a baffling ask, there are several freelancing platforms where you can contract the proficient who resonates with the project specifications & requirements. A 2017 report published by NASDAQ give the big number on freelancing ecosystem in the US; it said by the year 2020 43% of the United States workforce will be freelancers.
The Pros Are Highlighted Below-
The biggest perk about contracting an SEO freelancer is that it provides a lot of flexibility to your business. Unlike any Sydney SEO company, with a freelancer, you can work on your own terms; even hire them for a few hours, days or weeks, based on the demands of your project.
In compared to an SEO agency, unarguably the SEO freelancers are a lot cheaper, and that too without comprising on the quality of services offered.
When an individual takes the extreme bold step of becomes a freelancer, and then he/she has great trust in his/her capabilities. So, when you are contracting a freelancer it means the professional has good command over a particular set of skills needed to furnish the demands of your project. Whether you are in a pursuit for a video editor or a digital marketing ninja, you will stumble upon a competent guy up to the task.
The Shortcomings Are Highlighted Below-
When compared to an agence SEO, a freelancer has his/her limitations; this is because they probably haven’t got the chance to work with big offshore clients. Moreover, they can handle SEO jobs that include multi-disciplinary knowledge you will get on hiring an agency.
While, this doesn’t hold true for everyone, but lack of credibility is an issue businesses confront with freelancers. To over this drawback, you need to invest time to zero down on an individual who can offer reliable SEO services.
They’re Strangers to Your Market
Most of the times, the freelancers are completely unaware of the market in-and-out of their clients, in different parts of the world. Therefore it is a known truth that building a relationship with a freelancer unfamiliar with your business industry can be extremely challenging.
Why Entrust an SEO Agency?
The Benefits of Hiring a Professional Agency-
The biggest reason that helps agence de référencement naturel à Paris score over a freelancer is that you can access to a multi-faceted team who can meet even the slightest skill requirement of the project professionally.
Speed, Experience & Efficiency
These three fundamental pillars of professional SEO agency support them to deliver comprehensive, best-in-industry-standards SEO services. You can count on their experience to add value to your business, helping your business to accomplish big goals and within a constraint time frame.
In terms of client support, the SEO companies are better compared to the SEO freelancers. Most of the agencies have an efficient support department to listen even to the minutest detail of their client and ascertain that it is catered.
Shortcomings’ of a Professional Agency
It is often more expensive to associate with a dedicated SEO marketing company. However, by putting in good research work you can nullify this drawback to a certain extinct.
Don’t Handle Small Projects
When you want to rank just three to five keywords on Google, you are bound to face a difficulty on getting across an agency which agree to take up this project, what’s more, they might ask you big dollars.
At last, the ball is in your court you need to make the final call, based on the above-listed pros and cons.