How do I link my Mailchimp to my WordPress website?

Did you know that 72% of people prefer to get business communications via email? And, the ROI on email marketing can be as high as $38 for every $1 spent? Also, one out of every fourth website you visit is likely powered by WordPress? These facts are well enough to prove the superpowers of Mailchimp and WordPress. MailChimp is one of the easiest tools to use for email automation and links incredibly well with WordPress. This article will enlighten you about Mailchimp, WordPress, and how to integrate them to stay ahead in the world of marketing.

About Mailchimp

Mailchimp was established in 2001 as a startup in Atlanta, Georgia, as a tool which helped companies with email marketing. The company has grown around 11 million customers, with a total audience of 4 billion users. Mailchimp is a one-stop-marketing platform that helps you manage and talk to your customers, clients and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully crafted campaigns, and powerful data analysis. They help you become an expert marketer.

The company has grown a lot since the past two decades. Their services include not only email campaigns and marketing tools, but also featured CRMs which can optimize the conversation between companies and customers. Mailchimp has been rated very favourably by the Forbes, PC Mag, and Capterra. With thousands of user reviews millions of happy customers, it has certainly cemented itself as a well-respected and trusted tool, something which doesn’t come easily in tech.

Advantages of Mailchimp

MailChimp’s quality services and affordable pricing options make it the #1 choice of millions of people around the globe. It provides many sources and materials to help users succeed in their email marketing campaigns. You can publish your newsletter or choose from MailChimp’s templates and start marketing with your own branded newsletter. You can divide your mailing list to engage different audiences. The RSS-to-email option spontaneously sends out your newsletter when you update your blog. You will get updated on the progress of your campaigns with analytics and detailed reports. Mailchimp’s Mobile apps allow you to work from anywhere at any time.

1. Automate Routine Tasks

Eliminate manual tasks by email automation using pre-designed marketing tools. This enables you to concentrate on strategy and engage customers.

2. Customize Signup Forms

You can link up the forms on your website and social media pages. Utilize integrations to keep your data updated between systems and experience smooth working.

3. Send Blasts and Targeted Emails

Divide your subscribers and send them targeted emails based on criteria such as their click history or geolocation. You can also send out blast emails to the full list of subscribers. Create automated campaigns by using automated workflows and RSS-to-email that allows you to send messages based on set users.

4. Utilize Insightful Reporting and Analytics

Reporting tools enable you to learn your audience’s activities like who’s opening, clicking, and returning for more. The reports can be viewed on mobile devices, and you can easily share with team members and clients.

About WordPress

Established in 2003 by Mike Little and Matt Mullenweg, WordPress is the simplest and most efficient way to create a blog or website. Today, WordPress is built on software like PHP and MySQL, and licensed under the GPLv2. WordPress is the platform of choice for over 34% of all sites across the web. Overall, WordPress makes building a website accessible to anyone, even people who aren’t developers. It offers the opportunity for anyone to create and share, from handcrafted personal stories to world-changing movements. People with a limited tech experience can use it easily, and more tech-savvy folks can customize it in extraordinary ways.

WordPress is easy to operate platform, which allows you to make the changes to the website all by yourself. It comes with a variety of themes that can be used for creative designing. The good thing about the themes is that you will be able to cut down the time you spend on developing a website. If you are looking for a feature to add to your WordPress website, you can easily add it via plugins.

 Advantages of WordPress

1. Cost-effectiveness

Earlier, creating a website would cost a lot. Thanks to WordPress, designing and development is now extremely cost-effective. Also, the upkeep and maintenance charges are relatively cheap as you can do it yourself instead of hiring a designer every time you need to update the content on your website.

2. SEO Friendly

WordPress is Search Engine Optimization ready. Websites built using WordPress have simple and constant codes making them perfect for Google indexing. SEO components For each page can also be customized, giving the user full control on which pages they want to rank high in search engines.

3. Content Marketing

In today’s, era where fresh content is the most important thing, WordPress gives you the freedom to update your website in a jiffy. Zero complications and hassle-free content uploading make WordPress stand out of the crowd.  You can also change your site’s design in a breeze, making it ideal platform websites and blogs.

4. Site Security

When launched, WordPress was criticized for its poor security. This isn’t the case anymore. Users can fortify their site’s security and make it hacking-proof. This cannot be guaranteed for other sites, but WordPress ensures your website’s security.

How to integrate Mailchimp with WordPress?

1. Create a Mailchimp account– To connect Mailchimp to your WordPress website; you need to have a Mailchimp account. Once you sign up with Mailchimp, you need to create an email list. On the Mailchimp dashboard, click on the ‘create a list’ button to start.
2. Now, connect your email list to your WordPress. Go to the list page on your Mailchimp and click on the download button.
3. Add Mailchimp email signup forms in WordPress– Go to the Lists page in your MailChimp account, click on the downward arrow button next to your email list and select sign up forms. After completing the process, copy the embed code. Now you need to visit your WordPress admin dashboard and click on Appearance, then Widgets. Add a Text widget to a WordPress sidebar and paste the copied code inside it.
4. Set up WordPress RSS feed newsletter– To set up an RSS, first, you need to login to your MailChimp account and then click on Campaigns, then Create Campaign. Choose the RSS, enter the URL and select when you want to send the automated email. Click on the Next button at the bottom right corner of the screen to continue. Select the template design, place the header image and finalize your text.

In the end

You now have everything you need to take over the email marketing world with MailChimp and WordPress. Apart from this, you should keep using social media to promote your business and brand. But unlike social media, where people are randomly scrolling through hundreds of random posts, email has the ability to grab people’s full attention. On social media, it is like to ignore or scroll down a post. Whereas, if something shows up in the inbox, it is natural to take action on it.