Sanitization and cleanliness are on everyone’s minds these days, particularly as so many of us are going back to work from our office, shops and restaurants. Also, for those who are working from home or quarantined at home during COVID-19.
Cleaning business stats according to The Bureau of Labor Statistics
|1||Revenue increase by 2023||$2b|
|2||The Cleaning Industry Above-Average Growth in the USA||10%|
|3||Cleaning Services Outsourced||24%|
|4||Janitors Work in Buildings and Dwellings||36%|
|5||Janitorial Services Estimated Annual Revenue||$48b|
The growth of Cleaning Business
The cleaning market has witnessed a huge evolution in the last few months during the COVID-19 and is expected to grow even further during the forecast period of 2020-2027. People are taking full precautions to clean their living space and disinfecting their surrounding with the help of high-quality surface cleaners like Zoono surface sanitizer, and disinfectant sprays.
Companies are considering new technologies to instil that confidence amongst their customers. Along with sanitizers and disinfectant sprays, the electrostatic sprayer is also getting popular among businesses. This device looks a bit like a plastic gun and sprays molecules of disinfectant converting into a positive electrostatic charge before they’re sprayed onto surfaces. That attracts the molecules to surfaces, and at the same time repels them from one another, creating an even coating and pushing disinfectant into recessed areas.
Cleaning companies and health experts anticipate that heightened cleaning standards will be in place for a long time. This will have profound benefits for people’s health, even after COVID-19 is under control. No doubt fresher, cleaner air will come with an energy cost, but it could also increase the health and productivity standards. Many kinds of research have shown that when we bring in more fresh air, we have less disease transmission and better cognitive function.
What’s more for the cleaning industry – business will have to now demonstrate cleaning standards and improvements to customers and workers. Nobody wants to take a risk when it comes to ensuring a better and healthy, germ-free living space. Business trust professional cleaning service that comes in and makes everything clean and germ-free.
Here’s how you can make your cleaning business grow during COVID-19
1. Recognize and respond to customers’ changing needs
During the tough times, you must look at what’s changing for your customer and re-think how you can best serve them better. Adapt your tools and processes to make sure you give your clients what they need.
2. Find ways to help your community
Staying in touch and engaging with your community is a powerful way to build trust, loyalty, and name recognition. Find a way to serves those in need, like offer to disinfect and sanitize emergency vehicles and other facilities for police officers, firefighters, EMTs, and more. Along with the goodwill and customer’s trust, this can also help give your business a new stream of revenue in the future.
3. Never stop marketing
Always keep in mind that marketing is always necessary, especially during a crisis. Your marketing platforms allow you to connect with customers since it is important for a better understanding of what they need. Utilize marketing to communicate, build trust, and show your customers how much you value them no matter what the circumstances.
4. Take advantage of modern technology
Include the latest technology in your business for more sales. Opt for new cleaning devices and sprayers that allow you to offer services to your clients while respecting social distancing and non-touch policy.
5. Adapt to your employees’ needs
Adapt to your employees’ needs because you can’t get the job done if your employees aren’t supported. You can increase their monthly payments or give them a liberal sick day policy, allowing employees time to recover with peace of mind.
The cleaning market has witnessed a huge evolution during the COVID-19 and is expected to grow even further during the forecast period of 2020-2027. It’s a prime time for the cleaning business to increase their business.