What is a Good Landing Page Design? Best Landing Page Layout
Karin Weller
Posted On January 7, 2019
In 2019, amidst the age of personalization, customers demand far more than a Website published over the World Wide Web. This is where the landing pages come into play; they are designed & developed to provide tailored experiences to customers, and that at the same time boost ROI for businesses (both small & big). However, just like any business tactic or marketing technique, if you’re landing page isn’t implemented properly it will do more harm than good to your company or brand’s image.
| S.NO | Landing Page Statistics: Increasing Conversions |
|---|---|
| 1 | 48% of landing pages contain more than one offer. |
| 2 | 58% offer clickable graphics related to the content. |
| 3 | 84% of landing pages have navigation. |
| 4 | Only half (50%) of all landing pages are mobile-optimized. |
| 5 | More landing pages means more conversions! |
The Purpose of Having Sales Pages For Your Business
The landing page serves a wealth of purposes those alone your business website can’t. First, the landing pages let businesses of diverse complexities and capacities to built multi-step campaigns. For instance, the email campaign won’t be able to attract the viewers at one go, but if your website has a properly designed welcome landing page, then this would increase your sales. With landing pages, you will able to create a personalized journey that will make your customers feel valued and appreciated. A modern landing page isn’t just about leads & sales, they play a pivotal role in capturing the crucial customers’ information for any prospective customer base to help your business plan it’s future course and marketing strategies. This allows a business to modify their Internet campaigns for more effective results. The data got from the landing pages analytics will help your business maximize conversations.
So, in a nutshell, the landings pages are invaluable, a dynamic marketing tool that has an uncanny ability to uptick leads and sales in no time. But, not all landing pages serve the same functions, especially if they aren’t carefully designed & implemented to achieve results. It is of great importance to have the right strategies when building your website’s landing page to add value to your brand or business.
How To Create A Landing Page That Converts Like Crazy-
A welcome page is a page a visitor lands via ads or your digital marketing campaigns, therefore, it is important to make sure you invest time and money in it to create a landing page that converts every lead like crazy.
Short & Uncluttered
The most effective tip for a great landing page layout is to build a page which is short and uncluttered, avoid flashy pieces of stuff those can distract your potential buyers. It is essential to provide all the necessary details of your entire product, also the information regarding your business. You can speak to a digital marketing expert to provide you with worthy advice and recommendations on building your website’s landing page.
Provide High-Quality Content
It is important to ensure that your business landing page provides high-quality content for your business. The content should tick the various boxes, starting with SEO friendliness, well researched; the content on the landing page has to inspire trust among your customers.
The Pathway
Another important facet coming to the best landing page design is to provide an easy pathway to each visitor, right from entering the page to making the buy. The primary goal of a landing page is to create a funnel, established the desired pathway for sales.
Easy Conversation
The fundamental role of a welcome page is to establish easy conversations. This can be done by making sure there is next to zero barriers or complexity when a visitor makes his/her mind to make a purchase from your website. The strategy of landing page optimization should be such that the desired conversion is smooth. If it’s the download button, then ensure that link or the button should be begging to be clicked.
Flawless Design
The architecture of the landing page has to be clear, crisp and something that can answer all your potential visitors’ answers at one go. The navigation should be easy and smooth so that your prospective buyers can browse through your welcome page with no difficulty.
In the end, the most critical aspect for building a landing page is having a proper layout. For that reach out to a qualified and skillful web graphic designing specialist right away!
