There are 2.01 billion active users on Facebook, as per the latest official statement. Did you know about 50 million business pages running on Facebook? From these two stats, it’s pretty straightforward to deduce Facebook in 21st century is one amongst the powerful marketing weapons to promote brands & businesses.
According to Salesforce’s 2015 survey report, Facebook is the no.1 social channel for business promotion, about 80% of marketers trusts this platform to maximize ROI.
There are numerous unbeatable perks of branding marketing on Facebook and a handful of these are highlighted below-
Facebook Has a Massive Global Exposure Compared to Other Popular Platforms
- The Marketing Costs of Facebook Is Pretty Cost-Effective When Weighing It Against the Google Adwords
- Facebook Has the Ability to Target a Specific Audience With Its Many Features
- Facebook Establish Brand Loyalty
- Facebook Brings More Traffic to the Website
- Facebook Insights and Competitor Information is highly Resourceful
| S.No. | 5 Pro Tips for Facebook Marketing in 2019 |
|---|---|
| 1 | Optimize Your Images |
| 2 | Use the CTA (Call to Action) Button |
| 3 | Leverage User-Generated Content |
| 4 | Post Videos More Often |
| 5 | Use Facebook Page Insights to Monitor Progress |
Promoting your business/brand on Facebook is an essential ingredient to obtain leads & sales in the present neck-throat competitive business ecosphere. While, for individuals Facebook merely remains a medium to be in touch with their friends, but for many businesses Facebook is their source to daily bread & butter. Want your business to reach a global audience without spending a penny and achieve a greater brand presence & loyalty? That’s what Facebook has to offer, in a nutshell. However, if you do want to invest in Facebook to further amp the results, then also this platform overpower other top-ranked marketing channels. Creating & monitoring Facebook ads are way more budget-friendly than PPC advertising. Apart from being cost-effective, with Facebook marketers get a wealth of features those let them effectively target a specific market based on numerous demographics such as age group, region, interest, and more. Facebook has something for everyone if you are a startup looking to have a right kickstart or a well-established look to boost the bottom line, this globally renewed social channel got you covered.
Facebook today is seen as a significant parameter of customer engagement. The marketers are after getting more likes on Facebook as they perceive this as the yardstick to success measurement in the present social media driven world. Likes are often related to massive engagement, skyrocket leads and sales, but the truth is far-fetched. Nowadays, marketers are accumulating likes via paid means which isn’t an ethical social media marketing practice, and here we list eight reasons to support this statement.
Top Reasons Why You Shouldn’t Buy Facebook Likes
1. Fake Account Likes
Did you know Facebook deleted 583 million fake accounts in the first quarter of 2018? So, what’s the point of getting a like from an account that doesn’t see your post? You are only going to prove that your engagement numbers are soaring, but practically that isn’t translating into results. Moreover, the results obtained from paid likes strategy is often fragile and bound to collapse, so fake account likes is the big pitfall of buying likes.
2. Non-Effective Facebook Marketing
If your page has more fake followers, then all your strategic marketing strategies’ will count to nothing, as you are unable to reach out to your real fan base. To boil down, you are only wasting your precise business time & resources. Yes, you can easily buy Facebook likes, but they serve no purpose; your business’s bottom line remains unaffected. In simple words, getting Facebook likes gives self-satisfaction that you are doing something for the sake of it.
3. Your Business Facebook Page Might Get Banned
As per Facebook legal terms & conditions, paid Facebook likes is an ethical means to market a business/brand, so maybe now or in the coming years you might get banned on Facebook. And, suggesting you had invested time & efforts, this would be a massive damage to your company’s overhauling image. So, do you want a slap of ban from Facebook or you to wish to wait to accomplish long-term results with morally-correct Facebook marketing techniques? However, there is a popular misconception among the marketers that it is Google that only make tweaks to algorithms. But Facebook is also not far behind as in the middle of criticisms from all corners from the world; this social media channel is upgrading to enhance its credibility. So, think twice or thrice before cheating the Facebook algorithm system.
4. It’s Just the Number Game
For a second imagine a scenario when your business Facebook has 500 followers. When you create the post it is visible to your entire real fan. This approach has a lot of benefits, firstly the database is low, and you can get your business message clear to them by taking into account their needs & demands. So, you are focusing your time and resources in the right direction to achieve your busyness’s short and long-term goals.
On the other hand, you got frustrated with the idea of having just 500 followers, you took to the unethical strategy to increase your likes, terming it is a significant part of your business branding. Yes, your followers will grow up to say 2,000 in less than 24 hours, but your legitimate users are still 500. So, what’s the point in getting paid likes on your Facebook page?
5. Skew Your Demographics
Another shortcoming associated with buying Facebook likes is that it makes deducing strategic highlights from demographics highly complicated. Marketers have a hard time in determining the various attributes, such as the country from where the posts are getting maximum engagement, the age groups of your users, are they more male or female users, and much more. All these facets helps in making necessary changes to the Facebook marketing campaigns’ in order to accomplish greater leads & sales. To simplify this from a layman’s point of view, be it the Twitter likes or the paid Facebook followers, the demographics will be spewed from the audience or the region you considering catering. The fake traffic will make you appear your audience belongs to the Asian countries, while your potential buyers are in Europe. Moreover, the most common trick of Facebook bots tend is to have young female accounts to get more likes.
6. High Costs of Running Ads
This drawback of buying likes is an extension of the previous subheading. The incorrect demographics have the ability to suddenly make the cost of running on Facebook ads appear skyrocket. This is because, you are targeting two categories, one is the genuine potential customer base and other being the fake like accounts spread out worldwide.
7. Demote Your Reputation
During the US 2016 election, the presidential candidate Hillary Clinton was criticized for obtaining fake likes; do you want to be in the same category? Yeah! Then, positively focus your energy on improving genuine customer engagement.
8. Next To Impressible To Get Rid Of
Last, but not the least, the fake likes you have gathered in the recent past or over the years are impossible to remove from your business Facebook page. So, your one big mistake of buying likes today is bound to have long-term impacts; you can’t target your Facebook fans properly forever.
The Final Verdict
After going through the above listed eight points, it is a no-brainier to step aside when someone advises you to obtain Facebook likes via the paid means.
